The rule

How being better works

• Your position is decided by one number: how much you paid.
• There is no algorithm, no quality score, no popularity, no votes, no merit of any kind.
• Pay more than someone and you are better than them. Pay less and you are worse. That is it.
• If two people hold exactly the same amount, whoever got there first sits higher. Time is the only tie-breaker.
• Bidding below the current leader doesn't fail — you are simply placed at the highest position your amount can buy.

The money

• Minimum bid right now: $5. It goes up as the board fills — 9 more seats and it becomes $6. Being smug early is cheaper than being smug later. That is not a marketing line, it is arithmetic.
• Absolute maximum bid: $999,999.
• Bids are whole dollars, moving in steps of $1.
• You cannot bid more than $100 above the current #1. Not to limit you — to stop one bid from buying an unreachable throne and killing the board for everyone, including whoever bought it. Take the top, then raise again from there.
• To take the top position you must bid at least $1 more than whoever currently holds it.
• If you already hold a seat, raising costs only the difference. Going from $40 to $60 costs $20, not $60. This is deliberate: defending a position is cheap, taking one is expensive.
• The platform keeps 100% of every dollar. No revenue share, no subscription, no refund for being overtaken. Somebody outspending you is not a bug, it is the product.

Pecking orders

You don't get to look down on everyone — only on the people in your own pecking order. There are 14 of them:

FoundersCreatorsEngineersDesignersInvestorsMarketersStreamersMusiciansAthletesActorsModelsCoachesJournalistsPoliticians

Everyone will see all of it

Everything. That is the point. The whole thing only works because you can see, to the dollar, exactly what the person looking down on you paid for the privilege.

• Your position, your standing bid, and your full bid history.
• Your name, your handle, your one-line description, and your link.
• How many clicks your seat has earned, and how long ago you last moved.
• Once a bid is paid, the seat is public and permanent. You can raise it. You cannot hide it or take it down.

How you identify yourself

A seat is tied to one identity, on one of these platforms. Paste the handle or the full profile URL — we normalise it, so twitter.com/you and @you on X are the same person and cannot both hold a seat.

SocialXInstagramFacebookThreadsBlueskySnapchatPinterest

Video & liveYouTubeTikTokTwitchKick

ProfessionalLinkedInGitHubDribbbleBehance

Words & audioSubstackMediumRedditSoundCloudPodcast site

ElsewherePatreonFarcasterIMDbORCIDWebsite

Group-chat invites are not identities and are refused: Telegram, WhatsApp, Discord invites, Signal groups and the like.

Limits, because money doesn't buy everything

• One identity gets one seat. An identity can only ever raise its own bid.
• No sexual or NSFW content of any kind.
• No group-chat invite links — Telegram, WhatsApp, Discord invites, Signal groups and the like are rejected.
• Tracking and affiliate parameters are stripped automatically, and link shorteners are resolved to their final destination before anything is published. If we can't resolve a shortened link, we don't publish it.
• Claiming an identity that isn't yours will get the seat removed. Money does not buy impersonation.

What this proves, and what it doesn't

Every seat shows what it has cost per click, and the board shows how many people visited in the last 24 hours. Those numbers are there so that paying for a position is a measurable decision rather than a leap of faith.

They describe what already happened. They are not a promise about what will happen, they are not audited, and nobody guarantees you any traffic at all.

Your gloating is archived

How long each person has held the top position is tracked and published. When you are eventually outbid, the reign stays on the record — so what you paid for does not simply vanish from the site the moment somebody pays a dollar more.

Verified — not endorsed

A seat marked verified means only that the person named actually is that person. It is free. It is not an endorsement, and it says nothing whatsoever about whether they are any good at anything.

Clicks

Every click on a seat is counted and shown publicly, so paying for a position gives you something measurable rather than a vague promise. One visitor counts once per seat per hour. Visitor IP addresses are only ever stored salted and hashed — never in the clear.

Moderation

Paying does not put you beyond the rules. Seats that break them are hidden or removed, and a removed seat does not come back. Every moderation action is recorded in an internal audit log.